Home to the namesake Appalachian Trail where more than 150 tree species can be found, makes it one of the most diverse ecological regions in North America. Unfortunately, the resource wealth of the region also means much of the forest has been degraded by mining and timber operations. Over the years, an estimated 83% of habitat has been lost. However, with an ever-growing tourism industry environmentally conscious organizations and businesses are stepping up to return the region to its former glory. This project also creates meaningful jobs in communities suffering from high rates of poverty and unemployment. Additionally, conservation practices are set in place to ensure the forests are maintained sustainably for many more years to come.